Rolling Out A New Slogan For The Queensland
The Queensland of Australia is one of the fastest growing tourist regions in the world and Australia really knows how to sell this region to the public. With so much sunshine, they have for a long time been calling the Queensland the Sunshine State and with good reason as there is very little rainfall in this region, another factor that also makes it an excellent tourist region year round.
In an attempt to further boost tourism, Tourism Queensland, will be unveiling their latest slogan for the region at an event to take place on the Gold Coast. The new saying, designed to take the place of the old one, Where Else But Queensland, is going to help express the true nature of the region with the new tagline, Queensland, Where Australia Shines. This is truly a much better slogan.
This change of slogan will be additionally supported by an investment of over four million dollars for a campaign. This push will help to propel this region to the top for sure in tourist destinations, in addition Oprah will be coming to visit here soon. so press coverage will help as well. The campaign will be comprehensive and stretch across the globe so that everyone will be aware of this area.
This region should recieve more visitors as it has fantastic beaches and weather which makes it a wonderful destination for tourists. This area also contains the Great Barrier Reef and the Daintree Rainforest so it has a fantastic natural importance also. The new slogan is a good informant for the visitors to tell them not only about the Queensland with all it sunshine but also about the natives who live here. There will also be new brand campaigns launched for the Sunshine Coast, Tropical North Queensland, Gold Coast and Brisbane in the year to come.
Australia is trying to unveil their new face, so to speak, and they are doing so on the lovely Gold Coast. Many say it is about time since the current slogan is one that the Queensland has been using to promote itself for the past 12 years. It is definitely time for a change not only in the slogan itself but in the mindset of the world when it comes to their thinking about this beautiful region.
Before you make any online reservations for Australia hotels visit goldcoastinformation.com.au right now to discover the area. Goldcoastinformation.com.au can assist you with many things including finding a Gold Coast accommodation if that area is attractive to you.